Monday, July 19, 2010

McDonald lawsuit over happy meal toys

Washington - A group of Happy Meal haters are suing McDonald's for deceptive happy meal toys.

Do you remember as a kid how you nagged your mom to grab you a McDonald just so you can have the latest happy meal toy and add it to your collection? I do certainly.

Now that is being a topic of debate among the concern community. A local group is saying that this kind of marketing strategy is deceptive, unfair, and unnecessary. For the same basic reason, they are saying McDonald is using children, drawing them in with toys to gain profit, and (furthermore) overlooking health issues their food has to children.

A big yes to that. This group, Center for Science in the Public Interest, are saying that McDonald is being deceptive over its customers, and that their food is making children overweight and unhealthy. As the story goes, the children are ignorant enough of the food they eat when they eat it only to get a happy meal, and, their parents are being forced or otherwise they'd have to deal with fits and tantrums.

Besides this setting a bad moral example for other children, group says, American children are being bound to early health related issues. To prove this, the group presented detailed studies about obesity in children.

The center has filed dozens of lawsuit against fast food companies since the last few years. Presently they are hoping this latest lawsuit will threaten and push McDonald to negotiate. And of course, it will trigger a chain reaction as other food companies they had filed before will try to be more polite on the issue.

As of now, the group has sent McDonald a letter of 30 day probation on the subject, and, in that period of time McDonald should stop selling Happy Meal toys. Which, doesn't sound very happy.

William Whitman, McDonald's Vice President in Communications, released a company statement implying they "couldn't disagree more." He further clarified (in disagreement) that McDonald's restaurants sell more than just happy meals, which by the way are only for kids.

Within that 30 day given time frame, McDonald is expected to deal with the case and we (happy meal fans) are yet to see how this whole issue turns out.

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